FOR IMMEDIATE RELEASE
The brand's first portable diffuser is available for pre-order now, starting at $49.95, and ships June 1
MIAMI, FL — May 2026
Hotel Collection, the luxury home fragrance brand known for recreating the signature scents of the world's finest hotels, is introducing the Loft Portable Scent Diffuser. Available for pre-order now and shipping June 1, the Loft is the brand's first portable diffuser and its most accessible device to date, bringing hotel-quality scenting to every room in the home at an entry price of $49.95.
Compact, cordless, app-compatible, and rechargeable via USB-C, the Loft delivers consistent cold-air diffusion across up to 400 square feet. It uses no heat and no water, releasing fragrance as a dry, ultra-fine mist that preserves the integrity of each scent from first note to last. Three intensity settings, 6-hour and 12-hour timer modes, and full app-enabled control through the Aroma360 Kube app on iOS and Android allow users to manage their scent environment with ease.
The Loft Portable Scent Diffuser is available for pre-order now. Units ship beginning June 1, 2025.
Pre-Order Pricing
Pre-order offers are available for a limited time on one-time purchases only and apply exclusively to the new 20mL oil format:
Loft Diffuser Only: $49.95
Loft Diffuser + 1 Oil: $64.90
Loft Diffuser + 3 Oils: $119.80
With the Diffuser + 3 Oils bundle, the diffuser is effectively free with no subscription required. It's a complete introduction to the Hotel Collection fragrance ecosystem.
Beginning June 1, the Loft will be available for free with a monthly diffuser oil subscription. Subscribers receive monthly diffuser oil refills at 30% regular price.
Pre-order the Loft today.
About Hotel Collection
Hotel Collection is a luxury home fragrance brand dedicated to capturing the signature scents of the world's most celebrated hotels and bringing them into everyday spaces. Each fragrance is crafted to recreate the specific atmosphere and sensory memory of a five-star experience, from lobby to guest suite.
